HALLOWEEN DISPLAY

 HALLOWEEN DISPLAY

1907 HALLOWEEN IN THE AMERICAN CITY. How did  traditional display of the pharmacy store looked like?

Here is the description of the traditional advertisement of the central pharmacy of the city in the USA on the Eve of Halloween. Descrption was found in the magazine Confectioners and Bakers Gazette , year 1907, MONTH OF OCTOBER

This advertising of the pharmacy products was suggested to any confectioner ,who had the electric light and power in the store. It was stated, that each owner of the store is able to make a very striking window display at small expense in this way, as described below.

 In the bottom of the window, there should be a cut a round hole about one foot in diameter.  Over this hole to fasten a screen of coarse wire was suggested.  Above the opening of the hole- the suggestion to hang a gypsy kettle with tripod was the simplest way to attract the attention of the client to the window of the pharmacy.

 To the wires of the screen it was suggested to fasten  the short pointed streamers of red crepe paper interspersed with a few blue ones. Now underneath the opening of the hole, the arranged so that their light will be thrown up under the kettle, there should  have been installed three or four electric light bulbs red color.

 Under this say, lying on the floor face up, there had to be an electric fan installed. The fan  caused the streamers to flutter up around the kettle, and this combined with the red light was producing the nice effect of a blazing fire underneath the kettle- just needed enough of the crepe paper.  A Halloween window was the October attraction  since 1906 year in a well known confectionery stores of the United States of America.  Interspersed with a fine display of candy and beverages, there were jack-o-lanterns, magic mirrors, and other articles, much used in the ceremonies incidental to that occasion. In the centre of the display there  were arranged the three wooden bowls. so well known in Scotch superstition. one filled with clear. and one filled  with muddy water, and the third bowl is empty.